Winners of the Queen's Award for International Trade 2019


On receiving the award, Managing Director, Andy Smith commented: “It is thanks to this small team that Ultimotive has become one of the world’s leading brands in car cleaning chemicals.  As part of our success, we have extended our brand portfolio to include MotoGP and Turtle Wax Pro. As well as the Queen’s Award, we have also been awarded ‘The Innovation 50’, Essex Business Awards 2016 and were finalists in the East Anglian Daily Times awards.” Smith announced the exclusive news that the company has just signed a 10-year contract with McLaren Racing to supply products worldwide. “Last week, Halfords launched 16 of our products in 150+ stores in the UK and is increasing to all 400 stores by the end of September.”


Clare Williams, OBE

Williams Grand Prix Engineering Ltd

"Having the Williams name at the forefront of the car care sector is important for our brand. Ultimotive’s constant innovation of products has enabled the continued success that Ultimotive and Williams have experienced."

Lord Lieutenant

Queens Award

"This should be used to tell a story and include any testimonials you might have about your product or service."

Nigel Mansell, CBE


"I first became involved with Ultimotive in 2015 when I chose to be the brand ambassador for their Williams Racing brand. Since then, I've seen Ultimotive go from strength to strength - on a global scale. The brand direction is innovative and the team is dynamic. Ultimotive is the one to watch for professional car care products."

Will Quince


"Ultimotive is a fascinating example of a UK business which is successfully exporting worldwide while
understanding fully its responsibility as a prosperous local business. lt is a company of which Colchester
can be truly proud."

Darren McDonald

Alpha Marketing

"The Williams F1 product range has changed how customers view aftermarket products here in Australia. The quality, heritage and credibility that this brand and suite of products bring have significantly influenced dealers and customers alike. For many years we have all struggled to sell non branded or private label products to a sceptical and well educated public, with average results."

Paul Vincent

Vice President Business Development, Pylon

"We are proud to work with Ultimotive Limited because they have the experience, capability,
and above all customer focus, to manage the brand on our behalf in regions of the world where we do
not have a physical presence."


Ultimotive Ltd, Severalls Business Park, 4 Altbarn Cl, Colchester CO4 9HY.


A UK Limited Company: 4917626

VAT Number: 868 938 742

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